On the mind.

I continue to use ChatGPT more and more. For settling debates. For health research. For checking if I should take our kid to the hospital because she has a weird cough in the middle of the night (true story). For everything, the list goes on.

I’m literally having a work related legal battle with a lawyer right now, and I’m 100% using ChatGPT to review contracts and reply to him. Like full-on legal email replies, and it generates them in seconds. The best part, I think I’m winning the conversation and before ChatGPT this would have cost me thousands in legal fees. Once I have the outcome of this legal discussion, I’ll probably share an entire newsletter on it.

I even use it for recommendations. Like who is the best plumber in the area or what are the best restaurants in the Saint Germain district of Paris.

It got me thinking this week, and it’s something I’ve been thinking about for a while now. ChatGPT is being used for recommendations, and how do we put our company at the top of what it recommends? So I did a little research and wanted to share where we’re going to focus in order to get ranked. This is the same list I’m sending to our Director of Marketing because I ran a few test prompts with friends, and we’re currently not being recommended. I also asked ChatGPT how many times we’ve been recommended, and it said only six times. So we’ve got some work to do!

1. Be “On Record” with ChatGPT
You can do this three ways: (1) Manually inputting and having a conversation with ChatGPT, (2) via use and relevance over time from other users, like your company being mentioned, and (3) public footprint and presence. Think Google, they’re big enough that ChatGPT cannot ignore their presence.

2. Strong Web Presence & SEO
Ensure your website is optimized for the queries you'd like to be recommended for. Pretty easy to describe, but there’s a lot of work behind this one!

3. Third-Party Listings
Be present and well-reviewed on high-authority directories that ChatGPT references frequently. Encourage your clients to leave authentic, keyword-rich reviews. For White Rabbit Group, that includes websites like:

• Clutch

• G2

• GoodFirms

• DesignRush

• UpCity

4. Publish Content That Influences Future Training
ChatGPT learns from publicly available, high-quality content. Publish blog posts, case studies, guest posts, or interviews on external websites.

5. Get Mentioned in the Right Communities
Future versions of ChatGPT are trained in part on public conversations. Getting named in these places helps you show up in future responses. For White Rabbit Group, that includes getting mentioned authentically on websites like:

• Hacker News

• Reddit

• LinkedIn

• Twitter/X

• Indie Hackers

6. Align Your Messaging with Real User Queries
Use language in your marketing that matches the way people actually search or ask questions, especially in tools like ChatGPT. The closer your messaging aligns with real user phrasing, the more likely you are to be recognized and recommended.

⚠️ Note: Had a random thought pop up in my head as I finished writing this. People often put down content that's created with ChatGPT. I definitely used ChatGPT to help formulate this newsletter, but believe it or not, it still took me hours to write. I had to do the research, verify things, condense all the content, and while I had ChatGPT do a small grammar cleanup, almost all of this was still written by me.

Weekly moments.

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Thanks for following along!

The Weekly is a newsletter that goes out each week written by Greg Bellinger, currently building and CEO of White Rabbit Group and The Labs.

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